“Being Ontour is about the people you meet, the places you visit and the experience of the unknown. No matter what you create, how you get there is what defines you. It’s all about the journey.”
Ontour is founded in The Netherlands in 2005. Our style is defined by the founders' background as product designers, combined with their interest in street culture and contemporary design. Over the years, they’ve developed a distinct visual language that can be recognized as a combination of minimalism and playfulness. In 2018, Etienne Cootjans has been appointed as head-designer. He initiated the Discovery line, which introduces themed, story-telling collections to the brand.
Ontour cares about our planet. We consider it important that our clothing is produced under the best conditions; 80% of all our products are made in Europe. With our production partners, we aim to improve labor, environmental and animal welfare conditions.