Our Story


Being Ontour is about the people you meet, the places you visit and the experience of the unknown.
No matter what you create, how you get there is what defines you. It’s all about the journey.

Our style is defined by the founders' background as product designers,
combined with their interest in street culture and contemporary design.

We develop clear and functional garments with a strong graphic identity.
The choice of colors, the materials used and the intriguing details make our products stand out.

Ontour is founded in The Netherlands in 2005. Being part of a new wave of Dutch designers the
founders share the same graphic eye. Over the past 10 years, they've developed a distinct visual
language that can be recognized by minimalism and playfulness. The result is a fresh take on
menswear with a modern design aesthetic.