All About The Journey

Being Ontour is about the people you meet, the places you visit and the experience of the unknown. No matter what you create, how you get there is what defines you. It’s all about the journey.

Contemporary Product Development

Our style is defined by the founders' background as product designers, combined with their interest in street culture and contemporary design.

We develop clear and functional garments with a strong graphic identity. The choice of colors, the materials used and the intriguing details make our products stand out.

Modern Aesthetics

Ontour is founded in The Netherlands in 2005. Being part of a new wave of Dutch designers the founders share the same graphic eye. Over the past 10 years, they've developed a distinct visual language that can be recognized by minimalism and playfulness. The result is a fresh take on menswear with a modern design aesthetic.

Conscious Forward Together

Ontour considers it important that our clothing is produced under the best conditions. 80% of all products are made in Europe. We’ve signed the ‘Convenant Nederlandse Kleding en Textiel’ which aims to improve labor, environmental and animal welfare conditions.

We strongly believe in premium quality products for a fair price. From personality to price-points, we’re not about exclusion. Read more here.

The Journey

The Ontour journey started when Etienne and Remco met each other at the Design Academy in Eindhoven where they both studied product design.They became good friends sharing the same interest in design, art, partying and subcultures. After graduating, they started to work as design consultants for international companies.

In 2005, driven by an urge to create, they set out on their own path and founded Ontour. In 2015 they relocated from their hometown Eindhoven to Amsterdam. Building their collections and expanding the team, Ontour continues the next step in its journey.

The Stores

From day one Ontour looked at the retail landscape with an international perspective. Our concept and products appeal to a broad, yet distinct, retailer profile. Ontour can be found in contemporary boutiques, concept stores as well as department stores around the world.

Our Community

We highlight the people, places, and ideas that inspire our products. A group of like-minded people with different backgrounds, who love to travel and to create. Ontourists do something to get somewhere. With an open mind, they’re looking for the right place to be. At home, at work, in the city or in nature.