Spring / Summer 2012 “The Bakery” Collection
A new Ontour collection that is daily fresh, rising like a cupcake and as sweet as a Belgium waffle.
Inspired by authentic bakeries, vivid macaroons and salty pretzels, we mix functional workwear with classic silhouettes, using premium ingredients and tasty detailing. A color palette based upon fancy pastry, the layering of a cake and colorful glacing, this line is ready for sunshine.
The recipe for a fabulous summer.
Bon Appetit!
Philosophy
Founded in 2005, Ontour is a contemporary label driven by creativity. Ontour products reflect a sophisticated style with a recognizable twist. Subtle detailing, use of materials and use of colour are a translation of our passion for graphic and product design. Every season the collection is based upon a journey, inspired by daily life. Ontour products are both modern and iconic at the same time. Made for curious people who appreciate quality, simplicity and who love to explore the edge every now and then.
History
Ontour was founded by Remco van der Velden & Etienne Dekkers who became close friends during their study at the "Design Academy Eindhoven" (The Netherlands). After some years working as creative consultants they teamed up to build a contemporary lifestyle brand. A successful project with some limited garments in 2005 established the foundation for Ontour and they first launched a full collection for both men and women in 2010. Today Ontour works with a talented team of people from their studio in Eindhoven and Ontour is available in 12 countries around the world. The brand will evolve every season to bring you great products without taking ourselves too seriously.
Mentality
Our products are made in various countries around the world and we work with a solid team of suppliers these days to keep innovating and focusing on the following: Care for quality workmanship & materials, Care for the people involved in the product’s development and care for the environment. (Majority of Ontour products are made from organic cotton).
We would like to thank all the people who have supported us so far.
Raw Color (Photography, Art Direction & Graphic design)
Kasper Tarenskeen (Male Model)
Louise de Voogd (Female Model)
Pointer (Shoes)
Visited (Web design)